From 1,000 to 1 Million – How My Blog Grew Dramatically

In 2013, I was a stay at home mom of two small children, and I had forgotten what it meant to be me. I hear how cliché that sounds. But it’s true. I spent of my time taking care of everyone else, and rarely thought of myself. I didn’t sleep. I barely had the time to eat. I was running on fumes and too much coffee… and then one day I walked past the bathroom mirror and thought, “Sister, you need some new clothes.”

That’s probably not where you thought this story was going. Right?

In sincerity, if I hadn’t been wearing maternity shorts (the ones with the giant elastic belly) I might have let my appearance slide. But since my youngest was two years old, it was probably time to find some actual pants.

I can hear you now. She’s talking about pants. What does this have to do with blogging or writing books?

Hang with me. I promise this story is good.

See, the maternity shorts are the reason this whole thing started. Because while the big elastic belly jeans encouraged me to go shopping, a dressing room with a two and three year old said, “Don’t even try it.” So I went shopping online. #Momhacks

Anyway, I ended up buying an outfit from this internet boutique and meeting the owner of the boutique via email. I had shared a photo to the boutique’s Facebook page for a customer contest, and I guess my selfies are pretty awesome, because the owner emailed me asking if I was a fashion blogger. I think I was wearing black athletic pants and an oversized t-shirt when I opened that message.

I also think I hadn’t washed my hair in a week.

But guess what happened? The owner of the online boutique said she would sponsor me, pay for an advertisement on my website, and send me free clothes to feature if I decided to start a fashion blog.

Guess who became a fashion blogger that week?

No plot twists here. This girl.

It was a lot of fun… but I had no idea what I was doing. I made a lot of interesting blogging decisions in those first few months. But as it turns out, the blog became a place to share more than shirts. Fashion posts transitioned into articles full of encouragement, and I realized that maybe this was a way to connect with other women who felt just like me. I found my voice and gave other moms the words to express what they were feeling as well.

Four year later, over 20 million people have visited my website, I have authored two books Hope Unfolding and Love Unending with a division of the largest publishing house in the world, and I get to encourage other women every day through my website and social media communities. My blog took my life in a direction I didn’t see coming.

Can you imagine if I had just let that idea go? If I had said, “I don’t know how to do it, so I’m just going to keep all of these thoughts to myself?”

I always say that the day before everything changes feels like just another ordinary day. It isn’t until we look back that we realize something significant was about to happen, and we hadn’t even seen it coming. I wonder if this is your last ordinary day! I wonder what is waiting on the other side of your blog launch. I can’t wait to find out!

If you follow this guide you will:

  • Choose a blogging platform that’s best for your needs.
  • Setup a hosted blogsite & install WordPress.
  • Locate, choose and install a custom WordPress theme.
  • Produce content that connects with your readers and grows your audience.
  • Create optimally sized graphics for your blog and social sites.
  • Create a Facebook Page for your blog.
  • Look into the power of social media to launch your online community.
  • Consider the various possible income streams from blogging.
  • Explore the first steps of publishing a book.


This isn’t going to be nearly as hard as you think! Let’s answer the how questions that have kept you from beginning. Whether you’re launching a brand new blog, or you’re interested in an insider look at the world of publishing, let’s take some steps together toward your goal. I believe that hope is best when shared, and sometimes hope looks like a friend taking the first steps with us. That’s you and me. Let’s get going!


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